This Tuesday, 3 September, within the shopper’s paradise of Festival Walk, Hong Kong Cancer Fund (HKCF) – the city’s largest cancer support organisation and provider of free professional services for cancer patients and family members – launched its Cancer Fund Pink Revolution 2019 campaign.
Aiming to bring awareness to breast cancer education in Hong Kong, HKCF was founded in 1987 by Sally Lo, and will now feature singer and actress Sammi Cheng as the Pink Ambassador for the Cancer Fund Pink Revolution. As a community-focused initiative, HKCF strives to not only educate the community about breast cancer but also to raise funding for women and their families who have been affected by the disease.
Among the guests in attendance were Dr. Janice Tsang a Medical Oncology Specialist and the Founding Convenor of the Hong Kong Breast Oncology Group, and a young breast cancer survivor Queenie – who courageously shared battle with cancer with the crowd. Both women, along with Lo and Cheung encouraged women to be empowered – “Be Smart • Self Check”.
One in every 15 Hong Kong women will be diagnosed with breast cancer. Those who wish to learn more about Hong Kong Cancer Fund (HKCF) and the Pink Revolution 2019 campaign can visit their website here.