For over a century and a half, Cartier, the most eminent of high jewellery brands, has wowed the world with its stunningly intricate designs. Now, the maison is inviting its legion of fans to explore L’Odyssée de Cartier, a unique journey into its rich heritage, one that represents a creative dialogue between its past, present and future. Divided into individual chapters, each features a short film that traces the influences that birthed the quintessential Cartier style of today.
Chapter One of L’Odyssée de Cartier; explores the rise of Jeanne Toussaint, the legendary French lady and fashion icon who revolutionised contemporary jewellery to be seen as a symbol of fierce independence and intelligence for women everywhere. This trailblazer was also the mastermind who birthed the brand’s now-iconic Panthère emblem.
Chapter Two then transports the audiences to Cartier’s historic New Bond Street locale in London, highlighting the unique British influences that have shaped its heritage.
Onwards to Chapter Three, and the setting shifts to Russia in an exploration of the stunning Slavic-inspired artistry that birthed such iconic creations as the Garland style and the Ballets Russes.
Then the environs change once more in Chapter Four, travelling to the Persian Gulf to showcase the beautiful architecture, symbols and Islamic motifs that have informed Cartier’s signature geometric flair.
Start your own digital L’Odyssée de Cartier journey now by viewing the videos of Chapters One through Four of L’Odyssée de Cartier today at http://www.cartier.hk.