Luxury cognac brand Louis XIII is well known for embracing the rich history of the maison. But it seems the cognac house is equally adept at modernity as it is in nostalgia. Indeed, the iconic French brand has just ushered in the future of drinking with the Louis XIII pop-up boutique at the prestigious Shenzhen MixC shopping mall, following the success of Louis XIII boutiques in Beijing, London &Xi’an.
A gem – or as the French say, ‘un petit bijou’ – modelled after the original design concept of the Louis XIII boutique in Beijing, the Louis XIII pop-up boutique in Shenzhen MixC is an example of French art de vivre. Here, sophisticated shoppers who have been following Louis XIII on social media can discover the classic cognac in person. From the precious La Miniature to the limited-edition Le Jeroboam, followers will get the opportunity to see and acquire the rare items permanently featured in the Louis XIII Maison Collection.
The pop-up boutique has also attracted the attention of celebrities, with famous Chinese actress Vicki Zhao Wei dropping in to buy a Louis XIII Magnum, amid much fanfare. She was welcomed by Cheryl Chong, Louis XIII Brand Director of Greater China, who said: “It is our pleasure to serve our best clients in the South China region, right here at the Louis XIII pop-up boutique. Our clients will have the opportunity to view and acquire exclusive Louis XIII items at Shenzhen MixC, where the Louis XIII pop-up boutique will be present until 28 February 2019.”
Info and photos: Louis XIII