Eyewear brand Gentle Monster celebrated the launch of its 2017 Spring/Summer Eyewear collection with a preview party at its flagship store in Causeway Bay.

Founded in Seoul, Korea, in 2011, Gentle Monster was introduced to Hong Kong by Puyi Optical last year. The designer eyewear brand distinguishes itself with their ‘high-end experimentation’ philosophy.

The event was attended by CEO of Puyi Optical, Jeffrey Yau and his wife, Dr Margaret Lee, along with a number of celebrities.

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