
Discovering Time: A visionary journey with Ulysse Nardin
Matthieu Haverlan, the Managing Director of Ulysse Nardin, is redefining the world of luxury timepieces. With nearly a decade at the helm of this iconic brand, Matthieu is a visionary driven by passion and an entrepreneurial spirit.
His journey began at Grenoble Business School and took flight at the Swatch Group, where he honed his expertise as a Sales Manager for Hamilton. He then ascended through the ranks at the esteemed Richemont Group, ultimately expanding his horizons as the National Sales Manager for Jaeger-LeCoultre and an Area Manager across Asia, Russia, and North America. These experiences serve as the foundation of his current role at Ulysse Nardin, where he seamlessly integrates diverse departmental strategies to bolster visibility, desirability, and sales.
“As we approach our 180th anniversary, my focus is on navigating the brand through a competitive market while preserving our unique identity,” Matthieu shares. He emphasizes the necessity of a cohesive approach in brand storytelling and strategic execution.

The Swiss watch industry faces the ongoing challenge of staying relevant to future generations of watch enthusiasts. Matthieu recognizes this and is committed to launching initiatives that reach wider audiences through innovative storytelling and strategic collaborations. Whether it’s engaging art and food influencers or harnessing the power of social media, Ulysse Nardin is poised to captivate new demographics while honouring its rich heritage.
Matthieu’s deep appreciation for watches isn’t merely professional; it’s personal. As a passionate collector, his love for design and craftsmanship informs his vision for Ulysse Nardin. “I often let my intuition guide me,” he explains, noting how his experiences as an entrepreneur have shaped his leadership style; one that blends structured processes with creative thinking.
The delicate balance between living in the moment and planning for the future is a recurring theme in Matthieu’s life. A dedicated family man, he passionately shares his belief in the importance of quality time with loved ones. “I make a conscious effort to disconnect from work during family moments,” he remarks, indicating how he prioritizes presence amidst his busy schedule.

His concept of success is built on a foundation of strategic foresight and genuine connections with his craft, family, and community. When asked about his priorities, he reflects, “I find it challenging to enjoy the present at times, but I’m learning to embrace it.” His journey serves as a reminder that true fulfilment arises when we intertwine ambition with authenticity in all aspects of life.
As Matthieu Haverlan leads Ulysse Nardin into its next chapter, his vision is clear: to blend the brand’s storied past with an innovative future, captivating a new generation of watch enthusiasts while preserving the artistry of horology.







