Framed for the Future: Ray-Ban Meta puts luxury design and Meta AI in perfect focus

Style has always been about how you see the world. Now the world can see you back, with intelligence built right into the frame.

Ray-Ban and Meta have officially launched Ray-Ban Meta (Gen 3) in Hong Kong and Macau, marking the arrival of the next generation of AI glasses and the debut of the category itself in the market. From today, the collection is available across Ray-Ban stores, EssilorLuxottica retail banners and the brand’s wholesale network. Coming in Q4 2026: Ray-Ban Meta Audio, the brand’s first audio-only AI glasses, expands the lineup even further.

Since its global arrival, Ray-Ban Meta has become the world’s leading AI glasses platform and a genuine cultural moment. Powered by Meta AI, these aren’t gadgets bolted onto classic frames. They’re seamless, hands-free companions that let you stay connected, capture life as you live it, and access intelligent assistance without ever reaching for your phone.

The Next Generation Arrives Looking Sharper Than Ever

Ray-Ban Meta (Gen 3) refines everything that made the previous generation special. The design is slimmer and more refined, comfort is elevated, and the technology sits quietly inside some of Ray-Ban’s most iconic silhouettes: Wayfarer, the all-new Aviator, and the bold geometric cat-eye Zena.

Key upgrades include:

● A 3K Ultra HD camera for crisp, hands-free capture from your point of view
● A six-array microphone system for clearer voice interactions and calls
● An assignable action button for instant access to Meta AI or your favourite features
● Up to 9 hours of battery life
● Flexible temple tips for a more personalized, all-day fit

With Meta AI, the glasses become an extension of how you move through the city. Ask what you’re looking at. Get local recommendations on the fly. Translate conversations in real time. Listen and reply to messages. Set reminders. Capture moments without interrupting the moment. All of it hands-free.

An Icon Takes Flight

For the first time, the Aviator joins the Ray-Ban Meta family. First designed in 1937 for function, the Aviator evolved into one of the most recognizable symbols of style and self-expression on the planet. Now it carries Meta AI, hands-free capture and immersive audio into a frame that has defined generations of boundary-pushers and cultural icons.

Alongside it, the Wayfarer continues its quiet evolution, while Zena brings a youthful, geometric energy to the collection. Different personalities. Same intelligent core.

Introducing Ray-Ban Meta Audio

Not everyone wants a camera. Some just want the purest version of the experience that already defines the category: open-ear audio and Meta AI, delivered in the lightest Ray-Ban Meta frame yet.

At just 43 grams and with up to 12 hours of battery life, Ray-Ban Meta Audio is built for listening- music, podcasts, calls, Meta AI- all day long without ever taking your phone out of your pocket. It debuts in two archival-inspired silhouettes: Clubmaster and Burbank.

Clubmaster, the browline classic that defined mid-century cool, and Burbank, the distinctive square acetate frame relaunched from the archives, both receive the Meta Audio treatment while keeping every ounce of their original character. Vintage soul. Next-generation intelligence.

Optics That Keep Up With Your Life

The story doesn’t stop at smart frames. Ray-Ban Meta Optics expands with Blayzer Optics (Gen 2) and Scriber Optics (Gen 2) in new seasonal colourways, Transparent Shiny Dark Olive, Shiny Brick Brown and Transparent Shiny Ocean Blue, plus a wide range of prescription options, including Transitions® lenses that adapt seamlessly to changing light. Style and vision no longer have to compete.

Available Now

Ray-Ban Meta (Gen 3) and Ray-Ban Meta Optics are available from today across Hong Kong and Macau.

● Ray-Ban Meta (Gen 3): suggested entry price from HKD $3,759
● Ray-Ban Meta Optics: suggested entry price from HKD $3,919

Ray-Ban Meta Audio arrives in Q4 2026, with full details to follow closer to launch.

Ray-Ban has always stood for authentic craftsmanship, timeless design and cultural expression. From the original Aviator and Wayfarer to today’s Meta-powered frames, the brand continues to prove that the most enduring style is the kind that moves forward without ever losing its soul.