If you’ve ever watched a properly cared-for pair of shoes transform from “great” to legendary, you already get Tassels.

For more than two decades, Tassels has been Hong Kong’s go-to place for men’s footwear- for those who want comfort that actually holds up, fit that feels right from the first wear, and leather that develops character instead of cracking under pressure. Now, Tassels has moved to a new address in Central and expanded the lineup, so your dapper rotation can be bigger, sharper, and better looked after than ever.

A new address. Same devotion to craft.

Tassels has relocated to The Galleria in Central. It’s not just a change of location, it’s a change in experience.

The new store is set up as a proper shoe salon, not a quick in-and-out retail counter. That means more space to browse, more room to compare styles, and, just as importantly, an even stronger emphasis on the shoe shine service. In a city like Hong Kong, with rain, humidity, and long commutes, even the finest pair needs regular care. Tassels treats that as part of the process, not an afterthought.

More brands, more choice (and still very much you)

Long-time customers will be pleased to see the familiar names still at the core: Alden, Crockett & Jones, Edward Green, and other established heritage makers known for quality you can feel in the leather and construction you can see in the details.

But the new chapter brings even more variety for the way men actually dress today: work-ready during the week, refined for dinners, and practical enough to handle everyday Hong Kong life.

John Lobb joins the mix, bringing the kind of elegance you expect from a maison; luxury that’s polished, refined, and made to order when you want something truly personal. Think sharp derbies, handsome loafers, and boots designed to wear beautifully and last.

And Paraboot adds a more relaxed, everyday kind of luxury: durable, comfortable, and weather-friendly without looking casual for the sake of it. If you’ve ever wanted a pair that works with tailoring and jeans, this is your lane.

With these additions, Tassels helps you build a wardrobe that makes sense together: classic, versatile, and built for longevity.

Because dapper isn’t a look, it’s a habit

One thing hasn’t changed: Tassels still believes great shoes deserve great attention. Their shoe shine service is right there in the experience, so you can keep your footwear looking clean, crisp, and well-maintained, especially when the weather and the schedule don’t always cooperate.

This is the difference between owning nice shoes and having nice shoes.

A place to try properly (and order with confidence)

Tassels has already used this salon-style format for events and brand weeks, bringing senior representatives in for fittings, advice, and by-request programmes. In other words: it’s not just about trying a pair once. It’s about getting the right fit, understanding the build, and choosing what you’ll reach for again and again.

Go see the new Tassels; your next “favourite pair” is probably waiting

If you’ve shopped Tassels before, this move is an invitation to rediscover what you already trust in a bigger, better space. And if you’re new to Tassels, consider this your starting point for footwear that actually carries your style, long after the first week hype fades.

Dapper looks good. But dapper that lasts? That’s the real flex.

TASSELS
Shop G05, Ground Floor, The Galleria
9 Queen’s Road Central, Hong Kong