Wendy Siu’s admiration for French culture has helped spawn a successful lifestyle business and seen her recognised with that nation’s top honour. The Hong Kong champion of the refined art of living has long shared her expertise through master classes on etiquette and entertaining. Her latest enterprise unites her innate elegance and effortless propriety in an empowering programme to help a new generation of leaders achieve personal growth. 

How has your background influenced your personality and outlook on life?

The heritage passed onto me by my mother has definitely shaped who I am. She was very proud of her noble Manchu ancestry and instilled in us the core values of respectfulness, subtlety, elegance, etiquette and protocol as well as the alertness of knowing where you stand, whether in the family, society or other social circles, and the kind sensitivity this engenders. Yet, at the same time she taught her daughters to be brave, dynamic and independent. I appreciate the quiet elegance of my mom who never bothered to compete for unnecessary limelight.

Another key message she imparted was that we are different. In the 25 years since her passing, I have gradually come to understand her meaning – it is not arrogance to think you are different; it’s about respecting and preserving one’s unique background. To be your true self, you must refrain from blindly following the crowd without considering your own values. 

As for my father, he was a quiet scholar and a very disciplined man, practising Chinese calligraphy daily. I believe that my disciplined character, my desire to get things done precisely, and my aesthetic interests – appreciating beauty, the fine things in life, arts and culture – stem from my father’s influence.

I guess I was fortunate to be born into a family with interesting roots and heritage. Also, having dynamic interaction in my parents’ varied social circle explains my openness to embrace people from different walks of life.

What made you decide to establish a retail and lifestyle company and what’s your brand ethos?

I founded Heather & March in 1998 after my intense corporate life working for major US and UK multinationals [GE and the BT Group]. The goal was to bring beauty and joy to people’s homes – what the French refer to as art de vivre, the art of living, or joie de vivre, the joy of living.

Due to our quality in terms of brand positioning, image and value-added services with proven business results, French tableware and home-interior companies asked us to be their exclusive agent. We gradually built up a nice portfolio of refined homeware and tableware from the likes of Ercuis, Raynaud and J.L Coquet, which led us into the hospitality sector, since these are key suppliers to the world’s five- and six-star hotels and the Michelin chefs.

Besides being a distributor of high-end French homeware, we developed our own characteristics as a lifestyle brand. The ethos of Heather & March is elegance, beauty and sophistication. This is disseminated through the programme we offer our clients such as lifestyle workshops in gastronomy, entertaining and etiquette. We have partnered with top names such as Institut Paul Bocuse, Mandarin Oriental, Ritz-Carlton, Comité Colbert, Baccarat and Hongkong Land to deliver bespoke and creative experiences.

When and where did your love of French culture begin?

Although I was very fond of watching French movies as a teenager, and I went to a French convent school in Hong Kong, St Paul’s Convent School, I think my infatuation with French culture really began when I started sourcing for Heather & March. I used to travel to different countries to learn about their style of homeware and home decoration. When I spotted some special French tableware at General Trading Company in Sloane Street in London – then the favourite shopping destination of the British royals – I felt such overwhelming joy and internal peace appreciating these beautiful and whimsical pieces.

It was then that I began to explore the French table art culture and fell in love with its refined craftsmanship, beauty and creativity. In the beginning we sold a variety of European products at my boutique, but as my appreciation of French know-how grew deeper, we gradually focused on brands from France. 

Is a full understanding of ‘Les arts de la table’ essential to create the perfect dining experience?

Since it is an important part of French culture, having this knowledge and understanding is precious in order to continue our sophisticated society and cultural fabric, especially as people are living more simply these days. Creating a harmonious and stylish dining experience with that extra touch beyond the norm is always exciting for guests. Somebody has to do it! 

What has been the defining moment in your life?

If I can only share one defining moment, it will be the bestowal of the Légion d’Honneur lifetime honour in 2023. Légion d’Honneur is the top-ranking national honour in France; it was established by Emperor Napoleon Bonaparte in 1802. Some Knights in the National Order of the Légion d’Honneur risked their lives in the battlefield, thus I received this honour with pride and yet also with total humility. Although I’m not in a continuous physical battle as these brave knights were, I’m fighting against continuous hurdles and challenges in life’s mental battles. 

It was a defining moment as it restored for me a basic belief in life – one that many of us may think no longer exists – that you will be rewarded fairly if you do your best. I can now better encourage others to never stop trying, doing, growing and giving of your best with sincerity, kindness, dedication, truthfulness and enthusiasm.

You are described as a great friend of France – what aspects of French culture do you particularly admire?

The depth and intensity of their culture, no matter in literature, philosophy, arts, culture, craftmanship, gastronomy or wine, and their standard of precision and accuracy. I adore this refined spirit and particularly the beautiful French language – which explains why I’m pleased to have remained in my role as Vice-President of the Alliance Française de Hong Kong for 20 years now!

What are your future ambitions?

In March, I set up Elegance Institute with the mission to bring a paradigm shift in life and help others reach full success through the application of inner and outer elegance. We are a coaching-based institute, a ‘how’ institute, and we are here to empower the next generation of business leaders. 

A full spectrum of skills and knowledge can be transferred in the four key aspects of life – personal, professional, social and family – through my coaching. The target audience of Elegance Institute is high-calibre business executives, entrepreneurs and women – with men welcomed, of course – who are driven and motivated to further their personal growth in order to achieve solid success.

What voluntary and charity projects are close to your heart?

I had the privilege to lead the Hong Kong Chapter of Les Lumières de Paris, a voluntary non-profit organisation promoting the heritage, crafts and savoir-faire of the French capital – I was President for five years and have served as Honorary President since 2024. It is also my wish, in the future, to contribute part of the profits of my newly founded Elegance Institute to charity.

Do you see your role as a bridge between East and West?

Definitely, and I enjoy it very much. I believe in contributing my talents to doing good. Bridging people internally brings peace and harmony, making our world a better place. This is also the mission of the Elegance Institute. I love to transmit ‘the how’ – the values and behaviours – that connect people.

Photographer: Jack Law  Videographer: Iris Ventura Ventura