
A Better Tomorrow: Arthur Shek, co-founder of Project Melo, proudly pushes a generational playbook for business led by hope
Meeting Arthur Shek on a fine afternoon, we step forward to shake hands, inadvertently interrupting his mission to fix his tie. It’s the kind of detail that says ‘precision’ before he even speaks. Then, almost immediately, the picture widens. The corporate cadence of a seasoned management consultant (he’s Managing Partner of McKinsey’s Hong Kong office) gives way to something livelier. There’s a thriving Millennial side to Shek, built on consistency (he goes to the gym religiously), community (he co-founded youth-empowerment social enterprise Project Melo), and a belief that strategy matters most when it changes what people can imagine about their future.
Shek carries Hong Kong in the way he talks: fast, confident and proud. “Since I was young, I always thought of Hong Kong as the best place on earth,” he enthuses. “I loved the East meets West aspects, the fast pace and the convenience.” That famous pace – you either learn to move with it or get left behind – shaped his “role in the world” as someone who doesn’t just observe systems, but helps design what comes next.
He studied at Diocesan Boys’ School until he was 17, then went to the UK for five years, first to Colchester Royal Grammar School, then the University of Cambridge. But he doesn’t talk about that move like it was an escape. Leaving his beloved city, he felt lonely and lost – until something clicked into place. “I had a great group of friends at the school, also from Hong Kong, and they helped me get through tough times,” he says. Even better, the relationship endured. “Some of us are still close today.”

Mentor Mentality
The experience instilled a belief that community doesn’t just help you survive; it helps you turn ‘hard’ into ‘rewarding’. “Since graduating, I have always wanted to stay close to, and work with, young and talented people,” he shares. He led a mentorship programme at Cambridge, where he learned the key insight that mentorship isn’t one-directional.
“Mentorship can be a two-way street, with mentors benefitting through hearing different perspectives and understanding the youth POV,” he expounds. That youth point of view doesn’t just inform his non-profit work at Project Melo; it also sets the tone for how he approaches leadership, technology and AI, with curiosity first.
He credits studying economics as the shift that pulled him toward business and analytical thinking rather than engineering or science. “I was particularly interested in microeconomics, how individuals make decisions and optimise their choices.”

Consulting Change
Fresh out of university, he joined McKinsey in 2009, and still relies on this way of thinking when advising companies on strategy and transformation. Pointing out a fundamental shift in management consulting over the past decade, he says: “Ten years ago it was about giving great insights and recommendations. Today, though, it is about driving change and delivering outcomes.” His work now is more operational, involves a longer time span, and is more collaborative. It also requires expertise from the likes of data scientists, software engineers and UX designers.
When he was a young professional, success looked like titles and speed, and how he compared to his peers. Then he realised that “the world is very big and there are so many other paths to satisfaction.” He now cares more about what he calls “outside of work” satisfaction: friends you can rely on, impact on others in need, and, importantly, “I definitely care a lot less about what other people think!”
Another value shift learned over time is that “family always comes first”. He realised family isn’t just comfort; it’s a stabiliser. “They always have my best interests at heart and also have my back. And of course, the other way round,” he notes. In a career that comes with pressure, boards, leadership and transformation, family becomes a quiet operating system – acting as your anchor, even when everything else is moving.

Agency of Youth
Gen Y Shek, who embraced a traditional ‘nine-to-five’ career, sees the Gen Z ‘slashers’ era as a “good thing”. “The younger generation want more meaning, satisfaction, flexibility and overall balance [in life], and they are much more likely to move and explore new things,” he opines of today’s young creators, influencers, day traders and more who don’t limit themselves to one all-consuming job. He views this as evidence of agency – it’s not that the next generation is lacking ambition; they are simply redefining it.
Despite this positivity, he describes Project Melo’s origin as a shared recognition among his co-founders that something was off. “We noticed the hope gap,” he says, recalling an event where people were asked to rate out of 10 how they felt about the future. “CEOs gave 7s or 8s, while many of the students gave 4s or 5s.”
The contrast was striking, and it pushed Melo – a platform dedicated to empowering youth to initiate social-impact projects by connecting them with business and society leaders – towards its dual purpose of helping youngsters feel more optimistic and capable, while enlightening the older generations as to why youth feel the way they do.
Shek shares the numbers since Melo’s founding in 2019 – over 6,000 youth engaged; 80 CEOs; 7,000-plus volunteer hours contributed to local NGOs; more than 5,000 secondary-school students receiving free AI-literacy training through the flagship AI-5000 initiative – but keeps the emphasis firmly on principles: distinctive, inclusive, impactful, authentic and youth-led.
Nurturing the New Generation
He also names the problems youth care about – mental health, sustainability, inequality – and positions Melo as a pipeline for “nurturing a generation of change agents”. “We have an amazing team and a really special core group of co-founders,” he says of Kenny Lam, Stephanie Lo and Louisa Mak, all close friends.
His pride, here, isn’t about scale for its own sake; it’s about consistency in purpose. Back on that fine afternoon, after our formal greeting, he finishes adjusting his tie like he’s making sure every detail is in place, then he talks with electrifying, rousing energy about how a better tomorrow is possible for all.
Personally, Arthur Shek enjoys a career built with business discipline and real-world impact, but he’s also a builder of youth pathways through Melo, pushing hope into the hands of students, where it becomes confidence, belonging and agency. It is his fervent belief that Hong Kong’s new generation is the most exciting yet, and they should be supported to take up the mantle.
Interview, Text & Art Direction: Joseff Musa Photographer: Jack Law Videographer: Iris Ventura








