Robert Chua, the illustrious broadcasting pioneer, muses on a life well lived as we sit down for a humble yet meaningful lunch. “Food is not just sustenance; it’s a celebration of life, a way to nourish the body and the soul,” he reflects. “And as I get older, I realise it’s also about moderation and sharing memories with loved ones.” Instead of hunting for a trendy new eatery, on the day of our interview, Robert and Peggy, his wife and business partner of more than 50 years, order from one of Hong Kong’s oldest establishments, a symbolic act that encapsulates their philosophy: support tradition, savour the moment, and cherish the company.

“When I left Singapore in 1963, television was just coming to the island. No one had ever seen it – no education, no experience, just a blank slate and a dream,” recalls Chua, eyes twinkling with nostalgia. Born in 1946, his childhood in the then British colony was one of curiosity and boundless imagination. With no television in sight, the idea of visual entertainment was as distant as the stars, yet that made it all the more alluring.

His stepfather’s teasing words, “Maybe if you do television, it might be interesting,” planted a seed. The notion of a career in broadcasting seemed as impossible as catching the wind, but the teenager’s spirit of innovation and adventure was ignited. Little did he know that this spark would ignite a lifelong journey, taking him from the black-and-white screens of Adelaide to the vibrant, colour-rich stages of Hong Kong and beyond.

Hard Craft

“Starting at 17 in Australia, I worked from the studio floor up – sweeping, setting up sets, learning how to operate a camera. I was willing to do anything to learn,” he says. His job at ADS Channel 7, the first commercial television station in South Australia, was nothing glamorous – black-and-white TV with flickering images and endless hours of hands-on work. Yet, each moment was a lesson, each mistake a stepping stone.

He vividly remembers the thrill of pressing the ‘end of broadcast’ button late at night, feeling the power of controlling a live show. That sense of responsibility, of shaping a moment in real-time, became his foundation. By age 19, he had returned to Singapore, eager to make his mark in a nascent television landscape.

Despite facing scepticism – “At 20, I was producing shows for Radio Television Singapore while others still doubted my abilities” – Chua’s relentless drive and hunger for knowledge set him apart. He dabbled in audio recordings, pop concerts and variety shows, often working unpaid or underpaid, driven by passion rather than pay cheque. Within a year, he was in Hong Kong, hired as a Senior Production Executive at the start of Television Broadcasts Limited (TVB) in 1967.

Set for Success

Enjoy Yourself Tonight, the show that would become a Hong Kong institution, was born out of Chua’s daring psyche. “When the station’s general manager from Australia suggested a live variety show, I thought, why not? Let’s do something different,” he shares, smiling. At just 21, he took on the challenge of launching a programme that would redefine Asian television.

“Live broadcasts are unforgiving. There’s no room for mistakes,” he says, recalling the nerve-racking moments of his early live shows. Yet, his Australian experience – pressing the button for the closing sequence in the dead of night – prepared him for the high-wire act of live TV. His secret weapon? A meticulous production system that emphasised timing, precision and spontaneity.

Enjoy Yourself Tonight quickly gained popularity, becoming the longest-running live variety show in Hong Kong – 28 years of laughter, music and celebrity interviews. It was a revolutionary concept in Asia, using multiple presenters, live performances and audience interaction. Critics doubted its success, but Chua’s vision proved resilient.

“The show was about connecting with people, making them laugh, inspiring them, giving them a break from daily life,” he explains. His talent for nurturing new talent and adapting to audience tastes cemented its legacy.

Empire of Ideas

In 1974, he founded Robert Chua Production House (RCP), a pioneering move that turned his creative dreams into reality. “There were no freelance production houses in Hong Kong at the time,” he says. “We had to build everything from scratch – studio facilities, equipment, a team,” he says. RCP flourished, producing commercials, variety shows, documentaries, and even private events.

His ventures extended into China, brokering deals that brought international brands like CITIZEN WATCH into the Chinese market for the first time. “We shot China’s first TV commercial, and I was proud to help open that door,” he notes with pride. His innovative spirit also led to the establishment of Conic TV Studio, Hong Kong’s first independent broadcast studio, equipped with state-of-the-art technology.

Yet, not all ventures were smooth sailing. Disputes over partnerships taught him valuable lessons about trust and caution. “You have to be careful who you work with. Not everyone has good intentions,” he warns.

Content King

Chua’s work in China marked a new chapter. “We became the sole agent for advertising on Guangdong TV in 1979,” he recalls. This audacious move helped bridge the cultural gap between Hong Kong and mainland China. His production of English learning programmes and export promotion videos aimed to foster understanding and business growth.

“Creating content that is positive, family-friendly and culturally respectful is crucial,” he emphasises. The Chinese satellite channel he founded in 1995, China Entertainment Television (CETV), aimed to be a wholesome alternative – “No sex, no violence, no sensational news,” he insisted at the time.

Despite struggles with satellite distribution and political hurdles, CETV’s reach – estimated at 33 million households in 1997 – demonstrates Chua’s unwavering belief in the power of media to connect and inform. He sold his shares in CETV to Time Warner in 2003.

Power of Balance

Back at our lunch table, the Chuas discuss ageing, health and the importance of moderation. “Getting old is inevitable, but how you age is a choice,” says the septuagenarian on the cusp of 80. The couple laughingly talk about avoiding gout, staying active, and savouring life’s simple pleasures.

“Food is a way to bring people together, to create memories,” notes Peggy, and it’s a philosophy that echoes in Chua’s recent endeavours beyond television, bringing the food culture of Hong Kong to Singapore, while focusing on living happier and healthier. “The key is moderation and enjoying every moment. Whether it’s food, work or relationships – balance is everything,” he says.

Never-ending Story

And so to the answer of what is a life well-lived. For Chua, it’s about making a difference – building bridges through media, nurturing talent, and leaving behind stories that inspire future generations. “Longevity is not just about extending life; it’s about enriching it,” he reaffirms. “Helping people live better, healthier and more fulfilled lives – that’s the true legacy.”

He offers a final piece of advice: “Don’t be afraid to make mistakes. Every failure is an experience. Keep trying, keep creating, and most importantly, enjoy the journey.”

Chua’s story reminds us that feeding the mind and soul requires more than just effort; it demands love, resilience, and the courage to embrace change. “All my life, I loved creating,” he concludes, smiling warmly. “Whether it’s TV, movies or new ventures, if you enjoy what you do, it’s not work. And if you’re brave enough to take risks, even failures become lessons. That’s how you grow.”

Interview, Text & Art Direction: Joseff Musa   Photographer: Jack Law   Videographer: Iris Ventura